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This application is more than just a table. It is a strategic framework for managing change, based on the well-known Force Field Analysis model by social psychologist Kurt Lewin.
It is a powerful way to understand the complex pressures for and against any new initiative—whether you are launching a new product, reorganizing a team, or simply trying to get a new project off the ground.
Every major change has two opposing sides: forces that push it forward, and forces that hold it back. The success of your initiative depends on which side wins.
Clarity & Focus
The step-by-step approach forces you to think through each building block of your business, eliminating ambiguity and helping you focus on what truly matters.
Data-Driven Blueprint
Stop guessing about challenges. Create a data-driven blueprint for success based on your analysis.
Beyond Pros & Cons
Move from a simple pros-and-cons list to a dynamic, visual analysis of your situation.
A Clear Goal
Your ultimate goal is to strengthen the forces for change and weaken the forces against it.
This tool is designed to guide you through a proven four-step workflow, turning your real-world insights into a concrete action plan. But before you even open the app, your most important work begins.
Gathering Information: More Than Just Tables
The quality of your final report depends entirely on the information you gather. This is not about filling in rows; it is about active research and communication. Here is how to get started:
Engage Stakeholders
Conduct one-on-one interviews or focus groups. Ask open-ended questions like, ‘What’s your biggest concern about this change?’ Listen carefully for both explicit and implicit feedback.
Leverage Existing Data
Look for hard evidence: employee surveys, customer feedback, financial reports, or competitor analysis. Data gives your forces credibility and strength.
Be an Observer
Pay attention to how teams react. Is there discussion or silence? Unspoken behaviors are often evidence of restraining forces.
Run a Workshop
Facilitate a brainstorming session to collaboratively identify driving and restraining forces. This builds consensus and shared understanding.
Gathering Information: More Than Just Tables
The quality of your final report depends entirely on the information you gather. This is not about filling in rows; it is about active research and communication. Here is how to get started:
Define Your Change
Clearly articulate what you want to change, what you hope to achieve, and who will be impacted. This sets the stage.
Find Driving Forces
Based on your research, list all factors pushing for the change. Assign a strength score and provide evidence.
Uncover Restraining Forces
Document the obstacles working against the change. Assign strength scores and evidence. This is key for risk management.
Develop Your Action Plan
Create a targeted strategy. Define actions to strengthen a driving force or weaken a restraining force.
A Comprehensive Final Report
After you have completed all the steps, the app will generate a comprehensive Final Report. This is not just a collection of your notes; it is a powerful communication tool. It visually represents the forces at play and provides a summary of the total scores, giving you a clear picture of the overall momentum. This deliverable allows you to share your strategy with stakeholders, secure buy-in from leadership, and provide a clear roadmap for your team.
A pros and cons list is subjective and static. This app helps you quantify the strength of each force and provides a clear framework for building a strategic action plan. You’re not just listing factors; you’re analyzing and prioritizing them.
While you cannot save your analysis without some information, the framework is designed to be flexible. You can always come back and add more details, scores, or evidence as you gather more information. The more complete your data, the more insightful your final report will be.
The app is a solo tool, but the framework itself is designed for collaboration. The best way to use it is to facilitate a team discussion or workshop where you collectively brainstorm and evaluate forces before you document them in the application. The final report can then be shared with the team as a single source of truth.
