Dive into our collection of expert articles designed to help you master strategic planning and business analysis using the SWOT-TOWS framework.
Navigating Threats: The Power of SWOT-TOWS Strategies
A detailed look at how to use your internal strengths as a shield to mitigate external threats and maintain market position.
Minimizing Risk: Developing Effective WT Strategies
Understand how to create defensive strategies that work to minimize both internal weaknesses and external threats, preparing your business for difficult challenges.
Beyond the Matrix: Integrating SWOT-TOWS into Your Workflow
Practical tips for incorporating a robust SWOT-TOWS analysis into your routine business planning and decision-making processes.
From Vulnerability to Victory: Crafting WO Strategies
Discover how to address and minimize internal weaknesses by taking advantage of emerging market opportunities.
Common Mistakes to Avoid in Your SWOT-TOWS Analysis
A guide to the pitfalls of strategic analysis, highlighting common errors and how to ensure your SWOT and TOWS are accurate and effective.
The Art of Evidence: Supporting Your SWOT Claims
Learn why evidence is crucial for a meaningful analysis. This article provides best practices for gathering and presenting data to support your SWOT entries.
Preparing for Success: How to Research and Set the Stage for Your SWOT-TOWS
A guide to gathering essential internal and external data for an accurate and impactful analysis.
The PESTEL Connection: How External Factors Supercharge Your SWOT Analysis
Discover how to use the PESTEL framework to systematically identify external opportunities and threats.
Maximizing Strengths: SO Strategies Explained
Learn how to leverage your company’s core strengths to capitalize on external opportunities for growth and competitive advantage.
The Core Difference: SWOT vs. TOWS
A foundational guide that clarifies how a SWOT analysis identifies factors and a TOWS analysis uses those factors to build a forward-looking strategy.

